A decade of turning brand ideas
into Creator-led experiences.

CREATOR PARTNERSHIPS
STRATEGIC OPERATIONS
ELEVATED BRAND EXPERIENCES

about

After earning my Bachelor of Arts in Journalism from the University of New Orleans, I began my career in PR and influencer marketing, building my foundation at leading fashion and beauty companies including NET-A-PORTER and MAKE UP FOR EVER. Those early experiences set a high standard for the resourcefulness, attention to detail, and strategic problem-solving that have shaped my approach to work ever since.

Over the past 10 years, I’ve gone on to lead integrated creator programs across beauty, fashion, tech, food and beverage, and spirits, managing everything from UGC to celebrity partnerships across a range of objectives, budgets, and platforms. My experience spans both strategic leadership and hands-on execution, from building and developing high-performing teams to managing the relationships, workflows, and details required to bring ambitious ideas to life.

My work now spans Creator Partnerships, Campaign Operations, and Creative Gifting Production, with a focus on helping brands and agencies build thoughtful partnerships, stronger systems, and memorable brand experiences.

Explore my work and capabilities below.

years of experience in the creator economy
creator partnerships Successfully secured
categories activated
in budgets managed

WHAT I DO

01.
CREATOR
PARTNERSHIPS

Building the right partnerships between brands and creators.

Brands need creators who can authentically connect with their audience and deliver against both creative and business objectives

Build thoughtful creator partnerships from identification and vetting through outreach, negotiation, briefing, relationship management and execution.

Credible partnerships, stronger creator relationships and content that connects brands with the audiences they want to reach.

Capabilities

  • Strategy Development
  • Creator Identification
  • Vetting & Brand Safety
  • Negotiation & Contracting
  • Creative Briefing
  • Relationship &Content Management
  • Campaign Execution
  • Reporting & Optimization

02.
CAMPAIGN
OPERATIONS

Building the systems behind better, more scalable work.

Fragmented workflows, unclear ownership and stretched team capacity make complex campaigns harder to execute and scale.

Design processes, frameworks and tools around how teams actually work, improving workflows, clarifying responsibilities and strengthening cross-functional collaboration.

More efficient teams, greater capacity and campaign infrastructure built to scale.

Capabilities

  • Process & workflow Development
  • Operational Frameworks & Playbooks
  • Roles & Responsibility Mapping
  • Capacity & Resource Planning
  • Campaign Infrastructure
  • Tools, templates & Documentation
  • Process Audits & Optimization

03.
CREATIVE
GIFTING

Turning brand ideas into thoughtful physical experiences.

Brands want to create memorable physical touchpoints, but turning a creative idea into something thoughtful, distinctive and executable requires the right concept, products, partners and production.

Translate brand objectives into gifting concepts, then curate, source and produce the details that bring them to life, from products and custom goods to packaging, vendors and fulfillment.

Thoughtful, brand-right experiences people actually want to receive, keep and share.

Capabilities

  • Creative Concepting
  • Product Curation
  • Product Sourcing
  • Vendor Management
  • Kitting & Fulfillment Oversight
  • Creative Influencer Mailers
  • Custom Branded Event Merch
  • Product Seeding
  • VIP & Employee Appreciation

SELECTED WORK

Neutrogena Ski Brand Trip

Creative Gifting Production / Campaign Operations
views
Engagements
organic posts

The Brief

Drive awareness and trial for Neutrogena’s hero moisturizer through an immersive, high-impact ski weekend activation in Lake Tahoe, leveraging authentic creator content from a premium winter sports setting.

My Role

Led end-to-end gifting for Neutrogena brand activations, including the brand’s inaugural influencer ski trip engaging 35 creators across two weekends. Concepted and produced custom, social-first gifting, including branded merchandise and premium room-drop accessories, while managing vendors, logistics, and budget on an accelerated two-month timeline.

Results & Impact

Despite a high-risk two-month turnaround, developed the agency’s first gifting strategy and creator experience framework, delivering a white-glove activation that elevated Neutrogena in the winter sports space and generated 1,124 organic social posts, 18M views, and 923K engagements.

Neutrogena x Walmart
Live Shopping Campaign

VIP Partnerships / Talent / Execution / On-Site Production

The Brief

Secure a mega/celebrity-level creator to co-host a last-minute livestream event to promote the new Collagen Bank line, driving awareness and purchase consideration through an engaging, educational livestream format on Walmart’s platform.

My Role

Led full-cycle talent acquisition and management under an accelerated timeline, securing Love Island star Serena Page and overseeing contract negotiation, product education, messaging, script development, and on-site livestream execution.

Results & Impact

Successfully executed a high-stakes, last-minute celebrity activation that exceeded client performance benchmarks, generating 1.5M+ social impressions from Serena’s participation while driving strong livestream engagement and sales conversion on Walmart.

Grand Marnier Ambassador Program

Creator Partnerships · Brand Ambassador Program Account Lead / Talent Casting & Relationship Management / Event Support

The Brief

Grand Marnier partnered with Billion Dollar Boy to launch its inaugural year-long brand ambassador program, focused on creators in target markets to promote a new product launch throughout key moments in the year and hosting in-person activation events

My Role

Led end-to-end creator partnerships for Grand Marnier’s Cuvée Louis Alexandre launch, from talent identification and contracting through content development, on-site approvals, and reporting. Built a diverse, multi-tiered creator roster across key markets within strict exclusivity requirements, with most ambassadors re-contracted the following year.

Results & Impact

The program’s success demonstrated the value of the creator strategy and partnerships, leading the brand to renew the program the following year and re-contract the majority of its creators for continued collaboration.

let’s connect!

Work With Me